Conflict, inflation, recession, energycrisis, inequality, climate change ... we live in uncertain times. We cannotsee the future, so we are busy empowering ourselves, seeking to take charge ofour own destinies and wellbeing in terms of body, mind, heritage, and soul,both in the physical and virtual world. Its self-love, but not the kind weremember from the 2010s, summed up by selfies and me-first. This is about self careand expression, embracing not just the curative, but also the healing propertiesof our surroundings and homes, and the expressive powers of our clothes.
The wellbeing market goes from strength tostrength. According to the Global Wellness Institute, it is expected to growannually by 10% through till 2025, when it will stand at £5.24 trillion. But weare not just talking physical wellbeing, pampering, and spas. We are alsotalking about travel, sensorial strategies, stimulating the senses, and sexualhealth. Then there is the mind and mental wellbeing. We all know that depressionis on the rise; around one in five (21%) of British adults experienced someform of depression in early 2021, more than double the 10% observed before theCovid-19 pandemic. The good thing is that dialogue around mental health is becomingopen, without taboo. We are seeing more self-healing movements, meditationapps, mental health apps, psychedelics, and even mental health pharmacies, plusmore consumers turning to spiritual counselling, the mystical, and the good oldhoroscope.
We care more about not only where we aregoing but also about where we come from: our roots, our heritage. We focus onour essential selves to face the future never alone, but supported by family,direct or adopted, crowd mentality, neighbourhood communities,neo-collectivism, and, of course, our pets.
Having the confidence to speak up and showourselves for who we are is becoming the new normal as we reclaim the femalebody, and embrace body and age positivism, gender revolution, and praise thedifferent. And the importance that
we are attaching to self-expression isleading to a new venting of creativity and the artistic in architecture,interior design, and fashion - not just in the physical world but also in thevirtual, through gaming, avatars, and the metaverse.
In terms of mind, body, and soul, we areriding full tilt into new realms of self-empowerment, self-care, andself-esteem.
VIEWPOINT COLOUR - THE LANGUAGE OF COLOUR!
Created by View Publications in collaboration with FranklinTill Associates, Viewpoint Colour is a unique magazine devoted to colour. Catering to all colour conscious industries, VIEWPOINT COLOUR provides visual inspiration,
direction and a global perspective on colour from the world's leading colour experts. It is a sister magazine and the perfect complement to our highly successful, VIEWPOINT DESIGN*, dedicated to product innovation.
It's All About Colour!
Colour is the single most powerful communication tool, influencing 50% - 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across.
Nothing does this better than the thoughtful use of colour. Pivotal in the design process and an essential element to a successful design strategy, colour should be considered from the moment the materials
are being developed and should be a conscious part of every level of decision making from the raw materials that go into the product to the packaging it leaves the store in.
VIEWPOINT COLOUR and your colour strategy.
We understand the costs and the complexity of colour decisions and we want to make your colour planning easier. Our goal is to supply you with the critical and actionable colour intelligence you need so you can make more effective colour decisions.
With a focus on what's really important, VIEWPOINT COLOUR will give you both a macro and local view on key colour stories, focusing on what's happening right now as well as what will be taking place three years from now.
It's visual and inspirational!
Explore and experience the work of major photographers, designers and global colour experts.
VIEWPOINT COLOUR is an aesthetically provocative, culturally relevant magazine focusing on the world of color across all product and design industries on a global basis.
It's informative and educational!
Turn our visual inspiration into your ideas. At VIEWPOINT COLOUR, we provide you with clear and comprehensive colour direction, market validation, insights and analysis and the psychology behind a colour trend so that
we can make your colour planning easier.
What’s in VIEWPOINT COLOUR
• Colour News & Innovation
• The Design Context
• Colour Forecast (12-18 month)
• Colour Implementation
• Visual Essay images and photographs
• Colour, Material, Finish
• Colour & Pattern Inspiration
• Colour Meanings
• Colour Future (3 years ahead)
VIEWPOINT COLOUR is a sister publication of the highly successful magazine, VIEWPOINT DESIGN.
