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VIEWPOINT COLOR no.09

VIEWPOINT COLOR no.09

THE SPIRIT OF NATURE


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THE SPIRIT OF NATURE

We know it’s not the first time we’ve urged you to consider the influence of nature on design. But in the Spirit of Nature edition of Viewpoint Colour, this message is front and centre, as it is now even more timely – and more urgent.

The effects of our long-term betrayal of nature, as we continue to waste resources, pollute the environment, compromise biodiversity, and destroy habitats, were thrown into sharp relief by the Covid-19 pandemic. The virus has been identified as zoonotic – transmitted from animals on whose habitats we have encroached. No one can have escaped awareness of this particular crisis, the most evident and deadly of many caused by our lack of respect for the world around us. It is more than time, almost too late, for us to re-establish our respect for nature, and a rebalanced relationship with the natural world.

Design urgently needs to become a catalyst for lasting, sustainable social and environmental change for good. We need to focus not solely on humankind, but on a biocentric perspective. We need to think less about the here and now, and more about the future: the decades, centuries and generations to come.

Our Spirit of Nature edition offers positive inspiration. We profile a variety of designers who are already drawing on the infinite patterns, diversity, and, of course, colours of nature. And we consider the contributions that both science and the ancient wisdom of Indigenous peoples can make, as we shift towards regeneration and long-term thinking, rather than ephemeral, short-term gains.


VIEWPOINT COLOUR - THE LANGUAGE OF COLOUR!
Created by View Publications in collaboration with FranklinTill Associates, Viewpoint Colour is a unique magazine devoted to colour. Catering to all colour conscious industries, VIEWPOINT COLOUR provides visual inspiration,
direction and a global perspective on colour from the world's leading colour experts. It is a sister magazine and the perfect complement to our highly successful, VIEWPOINT DESIGN*, dedicated to product innovation.
 
It's All About Colour!
Colour is the single most powerful communication tool, influencing 50% - 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across.
Nothing does this better than the thoughtful use of colour. Pivotal in the design process and an essential element to a successful design strategy, colour should be considered from the moment the materials
are being developed and should be a conscious part of every level of decision making from the raw materials that go into the product to the packaging it leaves the store in.
 
VIEWPOINT COLOUR and your colour strategy.
We understand the costs and the complexity of colour decisions and we want to make your colour planning easier. Our goal is to supply you with the critical and actionable colour intelligence you need so you can make more effective colour decisions.
With a focus on what's really important, VIEWPOINT COLOUR will give you both a macro and local view on key colour stories, focusing on what's happening right now as well as what will be taking place three years from now.
 
It's visual and inspirational!
Explore and experience the work of major photographers, designers and global colour experts.
VIEWPOINT COLOUR is an aesthetically provocative, culturally relevant magazine focusing on the world of color across all product and design industries on a global basis.
 
It's informative and educational!
Turn our visual inspiration into your ideas. At VIEWPOINT COLOUR, we provide you with clear and comprehensive colour direction, market validation, insights and analysis and the psychology behind a colour trend so that
we can make your colour planning easier.
 
What’s in VIEWPOINT COLOUR
• Colour News & Innovation
• The Design Context
• Colour Forecast (12-18 month)
• Colour Implementation
• Visual Essay images and photographs
• Colour, Material, Finish
• Colour & Pattern Inspiration
• Colour Meanings
• Colour Future (3 years ahead)
 
VIEWPOINT COLOUR is a sister publication of the highly successful magazine, VIEWPOINT DESIGN.

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