· After a timeof deep uncertainty, we are seeing an emerging desire for resurgence, growthand positivity.
· In thisissue we explore a new world order, where the authentic is celebrated throughthe breaking down of traditional rules and the creation of new values.
· In this newworld order there are no constraints, and fluidity underpins this emergingvision - high tech meets low tech, the old is combined with the new, boundariesare blurred…
· Colourbecomes paramount in defining new identities and shaping these positive visionsof the future. We see individuals and creatives expressing themselves in wayswhich have never been done before through digital environments, new beautystandards, dynamic creative processes and fantastical representations of theself.
· Whilst thereis a clear turn towards the digital and virtual world, there is also a reneweddesire for tactile and material experiences.
CONTENTS VIEWPOINT COLOUR #8 NEWHORIZONS
Key Colour Statements
Shapes by contradictory influences, the colour and design landscape hasan exciting hybridised aesthetic that marries opposing ideas: reflection andaction, individuality and collaboration, virtual and real. We are realising the need for a longer-term colourapplication that is enduring and timeless, while also recognising thatshorter-term directional colour has a clear role to play in creating fresh newstatements and personal expression.
Brutalist Beauty
Featuring work from ‘instagram’s most hated beauty account’ by EszterMagyar. Exploring new beauty standards which challenge traditional perceptionsof beauty through the unconventional use of colour, texture andmateriality.
Electric Nature
Andres Reisinger’s beautifully rendered images of natural landscapeswhich feel both otherworldly and approachable. Through these visuals,Reisinger breaks with the harsh and bold aesthetics that often characterisedigital renders.
Guerrilla Dyeing
Working with natural dyes in a way which feels fresh, rebellious and new, Audrey Louis Reynoldssteers away from the aesthetics we would traditionallyassociate with natural dyes and pigments.
Off Colour
A series of visual portraits that showcase Tomihiro Kono’s original takeon wig making. The wigs are characterised by the use of ‘off colours’ - acelebration of unconventional pastels challenging typical wig colours.
Clay Play
A compilation of clay maquettes presented for Eny Lee Parker’s clay playcontest. High-end interiors made from playdough; high-tech meets low-tech;and a celebration of colours through making.
Beneath the Surface
Photographer Pim Top overlays digital textures and images to producevisuals which challenge slick digital aesthetics and colours.
Colour Futures
Inspiration from the work of the renowned artist Samara Scott Textural with exploratory manifestations of colour, where materiality iskey.
VIEWPOINT COLOUR - THE LANGUAGE OF COLOUR!
Created by View Publications in collaboration with FranklinTill Associates, Viewpoint Colour is a unique magazine devoted to colour. Catering to all colour conscious industries, VIEWPOINT COLOUR provides visual inspiration,
direction and a global perspective on colour from the world's leading colour experts. It is a sister magazine and the perfect complement to our highly successful, VIEWPOINT DESIGN*, dedicated to product innovation.
It's All About Colour!
Colour is the single most powerful communication tool, influencing 50% - 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across.
Nothing does this better than the thoughtful use of colour. Pivotal in the design process and an essential element to a successful design strategy, colour should be considered from the moment the materials
are being developed and should be a conscious part of every level of decision making from the raw materials that go into the product to the packaging it leaves the store in.
VIEWPOINT COLOUR and your colour strategy.
We understand the costs and the complexity of colour decisions and we want to make your colour planning easier. Our goal is to supply you with the critical and actionable colour intelligence you need so you can make more effective colour decisions.
With a focus on what's really important, VIEWPOINT COLOUR will give you both a macro and local view on key colour stories, focusing on what's happening right now as well as what will be taking place three years from now.
It's visual and inspirational!
Explore and experience the work of major photographers, designers and global colour experts.
VIEWPOINT COLOUR is an aesthetically provocative, culturally relevant magazine focusing on the world of color across all product and design industries on a global basis.
It's informative and educational!
Turn our visual inspiration into your ideas. At VIEWPOINT COLOUR, we provide you with clear and comprehensive colour direction, market validation, insights and analysis and the psychology behind a colour trend so that
we can make your colour planning easier.
What’s in VIEWPOINT COLOUR
• Colour News & Innovation
• The Design Context
• Colour Forecast (12-18 month)
• Colour Implementation
• Visual Essay images and photographs
• Colour, Material, Finish
• Colour & Pattern Inspiration
• Colour Meanings
• Colour Future (3 years ahead)
VIEWPOINT COLOUR is a sister publication of the highly successful magazine, VIEWPOINT DESIGN.