THENEW NORMAL
Nomatter where you are in the world, your year to date will have lookedsignificantly different from what you had planned. Since our last issue, we’veadapted to new ways of working, socialising, exercising, and travelling. Lifehas changed considerably from where we were just a few months ago.
Inputting this issue together, we’ve spoken a lot about positivity and positivechange, even while negative news dominated the headlines. For many, this periodwill have come as a reminder of the simpler pleasures in life, such as ourhomes, families and time spent outdoors. Acceleration has also become a keyword, with many ideas predicted for further down the line, such as dronedelivery services and on-demand manufacturing, propelled forwards due to demandduring lockdown. ‘What Matters Now?’ on page 11 explores the key societalshifts, opportunities and innovations to focus on now, and in the comingmonths. Going forwards, there are many personal decisions for consumers tomake, which collectively will have huge implications for the economy. At ViewTwo, we are determined that this period of uncertainty and unrest and will be acatalyst for positive change, from environmental wellbeing to ethical standardsand equality, on both local and global scales.
VIEW2 # 29 CONTENTS
What Matters Now?
Aswe continue to face uncertainty, rethink how we make everyday decisions andconsider how we as individuals and businesses can implement and supportpositive and tangible change, we highlight the new priorities and key concernsfor consumers post-Covid.
Meet TheMaker: WearYourMask
Diana Ejaita’sBerlin based brand WEARYOURMASK fuses elements of her West African and Europeanroots to create cross-seasonal collections that are both steeped in traditionand distinctly modern.
Class of 2020
Selected by the View Two andBDA London teams, we’re delighted to share our graduate project highlights of2020, chosen for their original or future-thinking concepts and striking designwork.
Seasonal Themes A/W 21/22
Health,wellbeing and self-preservation are core themes that will only continue to growin significance. Fabrics and garments that offer protective benefits such asantibacterial properties will be key. There are 5 stories:
Regenerate: science, nature and adapted home environments cometogether to influence a rework of core lounge and leisure looks in natural andtechnically enhanced fabrics.
Legacy: the respite that time spent outdoors can provide has grown insignificance. Mindfulness is found in activities such as hiking, fishing andcamping, while nostalgic items and simpler ways of living offer comfort.
Stimulus: the increasingly explored phygital dimension inspires a plushutilitarian lounge look that focuses on haptic tactility and visualstimulation.
Flex: as lifestyles shift and we develop andadapt to new routines, optimisation, performance and versatility becomeintegral to looks that must balance home, work and play.
Preservation: self-preservation has never been so important aswe fight to protect our health, wellbeing, communities and rights. Protectionis paramount to survival.
Preview Spring/Summer 2022
Wellbeing and sustainabilitygo hand-in-hand as a greater appreciation for crafts, and natural or repurposedmaterials, inspires themes centred on thoughtfulness and creativity.
