THE MAINSEASON ISSUE A/W/22/23
A/W 22/23 focuses on a reinvigoratedconnection to nature, localism, and escapism, with experimental futuristicvisions working to support communities and elevate design. Repurposingdeadstock and introducing innovative biomaterials and technologies inspired bycircular models and eco-systems stimulates radical and impactful change with anopen-minded attitude. Hybridised elements of performance and loungewear updatecasual and athleisure silhouettes, while technical advancements and creativeapproaches to prints and details mimic the natural and digital worlds.
Collectively, palettes have a strong butsoothing undertone, with romanticised earthen tones and strong pastels playedoff against an all-Important base of neutrals.
Thefuture of making
Hope radiates from different solutions onhow to fix fashion’s throwaway culture, hack seasonal cycles and tackle bugs inexisting systems, proposed by a range of talented and idiosyncratic designers.
Thefuture of branding
For the past few years retail has been saidto be dead, a feeling that only worsened when the pandemic hit and a lot ofstores were left with no other choice than to shutter their doors.
The future view
We are in the first chapter of the rise of Generation Z – those born after1995. Their impact will be swift and profound and the effects will ripplethrough the workplace, consumption and technology alike. To understand this newgeneration, we need to appreciate the environment in which they came of age andthe forces that shaped their outlook.
FASHION A/W 22/23
Womenswearstyling, fabrics, knits and accessories
We have been turned upside-down and we areready to reveal ourselves anew and reposition those aspects of environmentalresponsibility, collaboration, and caring at the forefront of our agendas.
Menswearstyling, colours, suitings and shirtings
The season merges the traditional with the newas heritage inspired tailoring and classic shirting silhouettes are updatedwith bio-materials or pre-loved fabrications. Seasons continue to becomeincreasingly blurred as floral references and unseasonal colour accents comethrough to uplift palettes grounded in neutrals.
CASUAL& ATHLEISURE A/W 22/23
Fabricheadlines
From organic cotton to hemp, the denimindustry is slowly but surely switching to more sustainable fi
bres. It is also very much attached todurability, a key facet of low-impact design, and keeping traditions alive witha new take on selvedge.
Casual,athleisure and denim concepts, fabrics and accessories
The synergy between humans and nature isfurthered by bio-material advancements that strive to optimise performance andfunctionality. Understanding natural rhythms and environmental factors generatea renewed appreciation of the natural world.
ForwardMatter
As the world moves back to speed mode,contradictory feelings are emerging: we desperately want to enjoy life andfreedom once again, but, at the same time, we feel the need to protect andpreserve that ‘suspended’ space we experienced during the pandemic. Yet, thisuncomfortable duality we are experiencing right now is a new feeling that hasthe power to become a wake-up call to new activism, unforeseen opportunitiesand unexpected ideas.
