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Trendhouse Youth Lifestyle 2023 - Online Version

Trendhouse Youth Lifestyle 2023 - Online Version

That’s why Trendhouse ‘Youth’ is one of the most relevant trend reports on the market today – unique in the way it looks at lifestyle aspiration and design through the eyes of Gen Z consumers themselves rather than imposed from above.

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Trendhouse Casual & Athleisure 2023SS
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Even before Covid-19, Gen Z was a generation to be reckoned with. Now, it’s comeout of the pandemic, all guns blazing and determined to turn this world into abetter place confrontingclimate change, inequality and gender issues.

That’s why Trendhouse ‘Youth’ is one of the most relevant trend reportson the market today – unique inthe way it looks at lifestyle aspiration and design through the eyes of Gen Z consumersthemselves rather than imposed from above.


After a general overview, the online report is constructedaround five, core, up-to-the-minute themes. Each theme is broken downaccordingly:

Synopsis: introducingthe theme and highlighting the reason why this story is so important.

Influences: lifestyletrends and news pieces that support and inspire our story.

Look& Feel: images to set the visual tone and design foundation of the look.

Colour & Colour Combinations: the corepalettes for each story. Colour combinations are then featured within theproduct categories that follow.

TheLooks: our overview of how our design philosophies can be builtthrough into fashionlooks for Girls, Guy’s apparel, Accessories and footwear.


Productdevelopment: taking our concepts into apparel and accessories that will appeal to the current Youth market.

The Trendhouse Youth report is the master guide for anyoneseeking a design and marketing strategy across all consumer industries that istruly relevant to this highly independent, powerful and influential generation.

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