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Trendhouse Casual & Athleisure A/W 2023/2024

Trendhouse Casual & Athleisure A/W 2023/2024

At a time when consumers are spending less on apparel, casualwear, activewear and the so- named athleisure market seem to be the only stars in the market. That's why we are so pleased to launch our new Trendhouse book dedicated to these fields of growth.


NT$53,600
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Description

The global market for sports and sports-inspired clothing is constantly growing at a remarkable annual growth rate.  


Future growth is guaranteed because:

1. Technological improvements in fibres, fabrics and manufacturing continue to make products better performing and more protective.

2. The current fixation with health and outdoor socializing has made athleisure the go-to apparel sector.

3. Formal dressing is in permanent decline. The future is hybrid dressing with comfort the driving factor.

That’s why Trendhouses’s Casual & Athleisure is a must have publication in the field. Unique in its approach, the book is easy to use, built in logical product and merchandising development stages to give a clear and complete overview of what’s important for the coming season.



Big Ideas: the mainline stories that provide the background and zeitgeist to our trends.

Setting the Scene: we provide the background to each story – who it’s for, what they like and why they will buy it.

Concepts for the season: five different stories featuring: the influences and news pieces that support our look; look & feel guides; colour palettes & colour combinations; fabric selections; original and fully editable print and placement graphics; and finally, the outfit builds.

Accessories & Trims: complement our stories with a comprehensive package of highly sellable trimmings and accessory ideas.

Summaries: we finish each story with a condensed summary detailing the key points that you need to follow.

Essential CADs: our listing of the essential cads broken down by items so you have the perfect styling overview of your season.




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