Pantone View Colour Planner SS 2023

PANTONEVIEW COLOUR PLANNER #48

SUMMER 2023: DREAMING

We are in an “inbetween” moment, where colours are working on two different levels, the virtualand the real. In our palettes we are trying to find a new relationship betweenthe two and as a result, there is a duality of colour.

This relationshipbetween ‘real’ and ‘unreal’ means colour is taking on new values and meaningswhich we never acknowledged before. Because technology is allowing us toexperience a virtual universe, there is a definite, scientific influencesuffusing colour right now. For example, pastels have mutated from sweet flowerstories in the past to perform as molecules and elements that help colourstories in two ways simultaneously – the more familiar, natural way that reflectsthe world we know but also a clean chemical way that reflects the new worlds weare dreaming about.

CONTENTS DREAMING

INTANGIBLE

Colours that invite the tactile and sensitive to prevail asan intangible value. The grey tones are directly linked to construction andstructure, while the metals confer character and sophistication.

SCI-FI

There is apurposeful attitude to this colour family. It goes hand in hand with functionalproduct and should be employed in materials that are forward facing, ground-breakingand life enhancing.

LUCID

A new liquid reality in which borders and perceptions aredistorted. A colour gamut that crosses physical laws to recreate limitlessexperience in a range of almost monochromatic hues.

METAVERSE

This pulsingcollection of colours entices curious netizens into a fluid, digitalenvironment, where they can explore and create. A group of piquant reds andcorals reflects the intense stimulation of the metaverse, where there is nocontrol, only experimentation.

TRANSCENDENCE

This palette isabout exploring different personas, relinquishing boundaries, embracing genderinclusivity, all with a magical edge. It is extravagant, flamboyant, creativeand free – a dreamy space where art and free expression reign.

ALTERED STATE

Delicate pastelhues are removed from their traditional home of leaf and flower, and are pulleddown into more rugged territory. Red iron oxide and orange sandstone fade intomineral pinks, forming a family of colour influenced by rock and stone.

ESCAPISM

This haphazardcollection of brights, without any single dominant hue, creates a fun andemotive mood to be used in spontaneous expressive ways. There are no rules;dream away because anything is possible!

NEW HORIZON

A dreamy darkvision steps forward like an evolution of eco-awareness with four key coloursrepresenting new horizons waiting to be discovered, mixing the images of land,sea and sky.