Developed by BDA London, the Trendhub Active Sport Spring/Summer 2028 report provides forward-looking insights into the future of activewear, helping brands and designers transform trend intelligence into commercially successful collections.
For Spring/Summer 2028, activewear moves beyond performance to embrace intuition, emotional awareness, and everyday movement.
As consumers shift away from data-driven routines, activewear becomes part of daily life—shaped by adaptability, personal identity, and community while balancing function and style.
Macro trends and cultural influences shaping the season.
Key design directions, silhouettes, proportions, and technical details.
Pantone® color forecasts and active-specific color updates.
Material, trim, and product development guidance.
Practical insights to streamline design, sampling, and time-to-market.